The Virgin Mobile fest has changed its name to “FreeFest,” and as the name would imply, the whole thing is free. “In a time of economic challenges and daily sacrifices, we wanted to throw a fantastic party so people could let loose and have a great time — on us,” said Sir Richard Branson, founder of Virgin Group, in a statement. “Virgin Mobile FreeFest offers music fans a brilliant day of fun and music and a chance for them to give back to those even less fortunate.”
I have to say, that is pretty damn cool.